Level of Effectiveness of Campaign Devices and Strategies of the Guimaras State College School of Education

Abstract

This study aimed to determine the level of effectiveness of campaign devices and strategies used by the School of Education to attract more enrollees to the teacher education program. The respondents were the First Year and Second Year college students enrolled during the A.Y. 2012-2013. The descriptive research design was used. The findings revealed that more than majority (96.2%) of the respondents have ages between 16–24 years old, more than majority were female (86.1%) single. Meanwhile, the career guidance had greatly influenced the respondents to enroll at Guimaras State College School of Education (82.5%), followed by an invitation of GSC Education students (23.8%) and Educational Tour to DepEd schools (6.3%). Flyers were found to be the most influential among the campaign devices used. The career guidance program was very much effective (4.28%) while the educational tour to DepEd schools was very effective (3.84%) as well.

The result also revealed that the respondents whose ages were from 25–43 consider the campaign strategies very much effective. With regard to the categories of sex, civil status, course, and year level, the respondents find it very effective. All the campaign devices used were very effective when taken as a whole. The young respondents (16–24 years old) consider the campaign devices very effective while those 25–34 years old find it very much effective. Both male and female respondents rated it very effective; for the married ones, it was very much effective while for single respondents, it was very effective. Lastly, both the BSEd and BEEd First Year and Second Year respondents consider it very effective.

It was concluded that the campaign strategies were very effective when taken as a whole and when categorized according to sex, civil status, course, and year level. Furthermore, all the campaign devices used were very effective when taken as a whole and in categories of sex, civil status, course, and year level.