Levels of Satisfaction of Tourist Visiting the Island of Guimaras

Abstract

This study was conducted to determine the level of satisfaction of tourists staying in the different beach resorts in the island of Guimaras. The respondents of the study were the actual tourists staying in the different beach resorts in Guimaras for 24 hours and more. The data were gathered using a validated researcher-made questionnaire composed of two parts. Part 1 was about the profile of the respondents, while Part 2 was on the level of satisfaction of the respondents on the services available in the province in terms of resort's accommodation facilities, food and beverages, safety and security, and banking facilities.

The statistical tools used were mean, t-test, and Analysis of Variance (ANOVA) at .05 level of significance. All computations were processed using the Statistical Package for Social Sciences (SPSS). Majority of the respondents were female, married, with monthly income ranging from P10,000.00 and above, and their purpose of stay was for educational reasons. Most of them had post-graduate degrees.

In terms of the tourists' level of satisfaction on the different services offered by the resorts and of the province, the resort's front line staff (M=2.84), food and beverages (M=2.79), safety and security (M=2.68), and banking facilities (M=2.28) were all described as moderately satisfied, while the resort's accommodation facilities (M=3.21) was described as satisfied.

No significant differences on the level of satisfaction of the respondents on the services offered when categorized according to sex, educational attainment, employment status, and purpose of travel was observed. However, a significant difference was observed when they were categorized according to monthly income. Furthermore, a significant relationship existed between the tourists' level of satisfaction and age, educational attainment, and purpose of travel, while no significant relationship existed between tourists' level of satisfaction and gender, monthly income, civil status, and employment status set at .05 level of significance.

This implies that variations in the level of satisfaction of the tourists were affected by their educational attainment, age, and purpose of travel. Therefore, the resort owners and local government units should work hand in hand for the improvement of services and facilities in the tourism sector in order to improve the level of satisfaction of the tourists visiting the island.