Drivers’ Knowledge and Attitude Toward Road Safety in Guimaras Province: A Knowledge Of Attitude And Theory Of Planned Behavior Analysis

Abstract

This study assessed drivers’ knowledge and attitude toward road safety in the Guimaras Province using a descriptive-correlational design grounded in the KAP model and the TPB. Specifically, the study examined the level of knowledge and attitude, determined differences across selected demographic variables, and analyzed the relationship between knowledge and attitude. A total of 250 drivers across municipalities were selected through quota sampling. Data were collected using a validated questionnaire and analyzed using the mean, Mann–Whitney U-test, Kruskal-Wallis H-test, and Spearman’s rho test at a 0.05 level of significance. The findings revealed that drivers demonstrated a very high level of knowledge (M = 4.58) and a high level of attitude (M = 3.78) toward road safety. Significant differences were found in knowledge and attitude when grouped according to civil status, educational attainment, and years of driving, whereas no significant differences were observed in terms of age, sex, type of vehicle, and license. A significant positive relationship was also established between knowledge and attitude. The results indicate that although drivers possess strong awareness of road safety regulations, this does not fully translate into optimal behavioral disposition. This study highlights the importance of behavioral reinforcement strategies, contextualized interventions, and policy implementation to bridge the KAI gap. These findings provide empirical support for the integration of cognitive and behavioral frameworks in road safety programs.